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    • Board of Directors
    • Annual Report/Financials
    • How We Help
    • Leadership
    • Client Stories
  • Youth Shelters
    • Youth Shelter Referral Form
    • Bed Availability
    • Brittany's Place >
      • Transitional Living Program(TLP) >
        • TLP Application
      • Community-Based Services >
        • Parent Support Program - Application
    • Hope House
    • St. Cloud Youth Shelter >
      • St. Cloud Advisory Board
    • Von Wald Youth Shelter
    • Foster Care
  • Community Re-Entry
  • Safe Harbor
    • Safe Harbor Navigator: East Metro
    • Outreach & Supportive Services
  • Supportive Services
  • Engage
    • Employment
    • Events
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    • Volunteer
  • NEWS
    • The Turnaround Newsletter
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client Stories

It's Here! 180 Degrees' Rebrand

4/28/2021

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​Almost a year ago 180 Degrees started the journey of our organizational rebrand. Our goal was to develop our messaging and visual identity in order to build our recognition in the community and connect to clients and community partners in a more collaborative and effective way.

180 Degrees partnered with the talented creative agency StoneArch to take on this important project. Together, we dug into the what, why, and how of our work. We reworked our messaging from the ground up and through staff, partner organizations, supporters, and community feedback. 

NEW BRAND VISUALS

We've been working hard to have our visual look and feel represent the work we do. As of today, along with our new logo, you'll start seeing new visuals appear in email communications, social media pages, and online campaigns (like our GiveMN Spring Forward Fundraiser, live now)!
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NEW WEBSITE COMING SOON

You may be wondering when our new branding will launch on our website. The answer is - very soon! Stay tuned for the new website launch in May.

NEW LOOK, SAME DEDICATION

Although 180 Degrees has a new look, our dedication to those in crisis is the same. You can count on our services, priorities, and values continuing to:
  • Center our work around the support of youth and adults who are in crisis.  
  • Root our service approach in equity, trauma-informed care, and strength-based programming.  
  • Focus on meeting clients where they’re at, building community engagement, and creating a safe space for everyone.  
Another important part of our rebrand is our six new pillars that root our organization in what we do, tell the story of how we work, and guide us forward.

​Throughout the journey of this organizational rebrand, the biggest priority and benefit has been clear: to empower and provide safety for people who are in crisis. Having a stronger, clearer identity will make us a stronger service provider.  ​
“Understanding the what, how, and why of the organization unites staff and the community, and strengthens fundraising for short and long-term stability. By having a clear message and an easy to navigate website, we make it easier for clients and community partners to access support and get connected to resources” Marketing Manager Alex Moeller said. ​

​Thank you for your support in this next adventure and being a partner in creating safe spaces for people in crisis. 
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​180 Degrees’ Rebrand: New Look, Same Dedication to Those in Crisis

4/9/2021

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​After several months of hard work and collaboration, we're excited to announce the launch of our new brand identity, complete with a whole new website!

THE WHY: Over a year ago, 180 Degrees began reflecting on how we communicate who we are as an organization and how that affects how our clients are supported. During this strategy session, it became clear we needed to build our identity and recognition in the community, making connecting to clients and community partners more collaborative and effective. It became a natural fit to build our visual brand right alongside our messaging.   

THE HOW: 180 Degrees partnered with the talented creative agency StoneArch to take on this important project. Together, we dug into those questions – what do we do, why do we do it, and how? We reworked our messaging from the ground up and got feedback from staff, partner organizations, clients, supporters, and the community, which was then translated into a visual identity.  
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THE WHAT: So what’s changed?   
  • How we talk about ourselves. We've laid out six pillars that root our organization in what we do and tell the story of how we do our work.   ​
  • Our mission statement has had a refresh to accurately reflect the heart of 180 Degrees and what we’re working to achieve in the community.  ​
  • Our logo, branding color palette, and website will be completely transformed.  

    What will stay the same?   
  • You can count on our services, priorities, and values continuing to be centered around supporting youth and adults who are in crisis.   
  • Our service approach will continue to be rooted in equity, trauma-informed care, and strength-based programming.   
  • We’ll continue focusing on meeting clients where they’re at, building community engagement, and creating a safe space for everyone.  

Throughout the journey of this organizational rebrand, the biggest priority and benefit has been clear: to empower and provide safety for people who are in crisis. Having a stronger, clearer identity will make us a stronger service provider.  ​

“180 Degrees does incredible work!” says CEO Dan Pfarr. “We want to make sure more people can support our mission, and the rebrand will help us do that -- growing our programs to serve more people in crisis” 

Over the past year, 180 Degrees focused on listening to what the community needs most. In response, we're adding more transitional housing to support those coming out of emergency housing. We’re working to make emergency housing more easily accessible for rural youth who experience high levels of isolation. We’re prioritizing fully embodying a trauma-informed organization with extensive trainings, organization-wide protocols, and staff support to ensure our actions speak louder than words. 

“Understanding the what, how, and why of the organization unites staff and the community, and strengthens fundraising for short and long-term stability. By having a clear message and an easy to navigate website, clients and community partners will have an easier time accessing support and getting connected to resources” Marketing Manager Alex Moeller said. 

Thank you to the community for your support in this next adventure, and being a partner in creating safe spaces for people in crisis. 

Only 180 Degrees builds on 50+ years of equity and advocacy to help children and adults break the destructive cycle of trauma created by poverty, racism, homelessness and exploitation. When you support 180 Degrees, you can feel confident you are making a tangible difference to people experiencing their most difficult moments—and that you are helping to build a stronger, brighter, and more resilient community.    
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Carla's Story

4/1/2021

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Since 2015, over 450 girls at Brittany's Place received support for being sex trafficked.

Carla was one of these young women.

​One afternoon, Carla made a hurried call, fearing for her life. For the past year she’d been sexually trafficked and trying to survive. She needed help getting out.  

Born to a mother with HIV and struggling with drug addiction, 17-year-old Carla had experienced a lifetime of poverty and trauma, including the devastating death of her brother. Even still, when a social worker planned to remove Carla from the home, she fled. 
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Arriving in Minneapolis with no money or plan, and a small bag of clothes, she lived on the streets while holding down a part-time job.  ​

With temperatures dropping and no place to go, it was hard to refuse an offer to move in with Ann - a woman she met one night. However, it soon became obvious the housing was not free.
​Carla was soon being trafficked around the Twin Cities and emotionally abused.  

​That’s when Carla made the call to Brittany’s Place, 180 Degrees’ emergency shelter for youth who are at risk of or experiencing sexual exploitation. Carla describes the day she arrived. “I was scared. My anxiety was going through the roof. But I knew my life had a purpose and this was my last chance.” 

Carla was welcomed and offered food, water, and clean clothes. That evening, she slept in a private room and for the first time in her life. She finally felt safe.  
Gradually, Carla started to trust a few people at Brittany's Place. Ms. Adelaide shampooed and braided her hair. Rhonda, the educator, encouraged her to give school another chance. The peer support groups helped make positive, healing connections with others in the program. 

After nine months at Brittany’s Place, and with help from a Case Manager, Carla secured supportive housing in Minneapolis, starting her new chapter.

Now, she's living independently, going to work, and has access to counseling services and other crucial resources. 
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Thanks to supporters like you, Carla is empowered, and continues to heal and grow.

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