Almost a year ago 180 Degrees started the journey of our organizational rebrand. Our goal was to develop our messaging and visual identity in order to build our recognition in the community and connect to clients and community partners in a more collaborative and effective way.
180 Degrees partnered with the talented creative agency StoneArch to take on this important project. Together, we dug into the what, why, and how of our work. We reworked our messaging from the ground up and through staff, partner organizations, supporters, and community feedback.
NEW BRAND VISUALS
NEW WEBSITE COMING SOON
NEW LOOK, SAME DEDICATION
- Center our work around the support of youth and adults who are in crisis.
- Root our service approach in equity, trauma-informed care, and strength-based programming.
- Focus on meeting clients where they’re at, building community engagement, and creating a safe space for everyone.
Throughout the journey of this organizational rebrand, the biggest priority and benefit has been clear: to empower and provide safety for people who are in crisis. Having a stronger, clearer identity will make us a stronger service provider.
“Understanding the what, how, and why of the organization unites staff and the community, and strengthens fundraising for short and long-term stability. By having a clear message and an easy to navigate website, we make it easier for clients and community partners to access support and get connected to resources” Marketing Manager Alex Moeller said.
Thank you for your support in this next adventure and being a partner in creating safe spaces for people in crisis.