It's Here! 180 Degrees' Rebrand

​Almost a year ago 180 Degrees started the journey of our organizational rebrand. Our goal was to develop our messaging and visual identity in order to build our recognition in the community and connect to clients and community partners in a more collaborative and effective way.

180 Degrees partnered with the talented creative agency StoneArch to take on this important project. Together, we dug into the what, why, and how of our work. We reworked our messaging from the ground up and through staff, partner organizations, supporters, and community feedback. 

NEW BRAND VISUALS

We've been working hard to have our visual look and feel represent the work we do. As of today, along with our new logo, you'll start seeing new visuals appear in email communications, social media pages, and online campaigns (like our GiveMN Spring Forward Fundraiser, live now)!

NEW WEBSITE COMING SOON

You may be wondering when our new branding will launch on our website. The answer is - very soon! Stay tuned for the new website launch in May.

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NEW LOOK, SAME DEDICATION

Although 180 Degrees has a new look, our dedication to those in crisis is the same. You can count on our services, priorities, and values continuing to:

• Center our work around the support of youth and adults who are in crisis.  
• Root our service approach in equity, trauma-informed care, and strength-based programming.  
• Focus on meeting clients where they’re at, building community engagement, and creating a safe space for everyone.  

Another important part of our rebrand is our six new pillars that root our organization in what we do, tell the story of how we work, and guide us forward.

​Throughout the journey of this organizational rebrand, the biggest priority and benefit has been clear: to empower and provide safety for people who are in crisis. Having a stronger, clearer identity will make us a stronger service provider.  ​

“Understanding the what, how, and why of the organization unites staff and the community, and strengthens fundraising for short and long-term stability. By having a clear message and an easy to navigate website, we make it easier for clients and community partners to access support and get connected to resources” Marketing Manager Alex Moeller said. ​

​Thank you for your support in this next adventure and being a partner in creating safe spaces for people in crisis. ​