After several months of hard work and collaboration, we're excited to announce the launch of our new brand identity, complete with a whole new website!
THE WHY: Over a year ago, 180 Degrees began reflecting on how we communicate who we are as an organization and how that affects how our clients are supported. During this strategy session, it became clear we needed to build our identity and recognition in the community, making connecting to clients and community partners more collaborative and effective. It became a natural fit to build our visual brand right alongside our messaging.
THE HOW: 180 Degrees partnered with the talented creative agency StoneArch to take on this important project. Together, we dug into those questions – what do we do, why do we do it, and how? We reworked our messaging from the ground up and got feedback from staff, partner organizations, clients, supporters, and the community, which was then translated into a visual identity.
THE WHAT: So what’s changed?
What will stay the same?
Throughout the journey of this organizational rebrand, the biggest priority and benefit has been clear: to empower and provide safety for people who are in crisis. Having a stronger, clearer identity will make us a stronger service provider.
“180 Degrees does incredible work!” says CEO Dan Pfarr. “We want to make sure more people can support our mission, and the rebrand will help us do that -- growing our programs to serve more people in crisis”
Over the past year, 180 Degrees focused on listening to what the community needs most. In response, we're adding more transitional housing to support those coming out of emergency housing. We’re working to make emergency housing more easily accessible for rural youth who experience high levels of isolation. We’re prioritizing fully embodying a trauma-informed organization with extensive trainings, organization-wide protocols, and staff support to ensure our actions speak louder than words.
“Understanding the what, how, and why of the organization unites staff and the community, and strengthens fundraising for short and long-term stability. By having a clear message and an easy to navigate website, clients and community partners will have an easier time accessing support and getting connected to resources” Marketing Manager Alex Moeller said.
Thank you to the community for your support in this next adventure, and being a partner in creating safe spaces for people in crisis.
Only 180 Degrees builds on 50+ years of equity and advocacy to help children and adults break the destructive cycle of trauma created by poverty, racism, homelessness and exploitation. When you support 180 Degrees, you can feel confident you are making a tangible difference to people experiencing their most difficult moments—and that you are helping to build a stronger, brighter, and more resilient community.