Social media intern Johan Wyckoff is helping 180 Degrees expand its use of social media to educate people about homelessness and sex trafficking of youth. Before Johan joined 180 Degrees, the Marketing team lacked the capacity to publish meaningful content across its social media platforms.
Arriving last November as an intern, Johan joined the team right before Give to the Max Day, Minnesota’s biggest day of online giving, and began learning the ins and outs of digital campaigns. In January, Human Trafficking Awareness month, Johan pushed out a month-long educational campaign with stories and facts about human trafficking. The extra coverage helped donors better understand the realities Minnesota youth at risk of or experiencing sex trafficking face.
A graduate of University of Wisconsin Eau Claire, Johan came to 180 Degrees with a background in writing, social media, and videography. He’s used these skills to help grow the organization’s social media presence.
“We all want to make some kind of change in the world,” Johan said. “I don't have a million bucks that I could donate towards helping improve lives in my community. If I can work with an organization and provide support so they can get the funds and the attention they need to do these long-term projects, I'm fine with that.”
Johan has found a professional fit in 180 Degrees, but his connection to the organization is much deeper. The mission is incredibly meaningful to Johan, and his time with 180 Degrees has opened his eyes to the powerful ways that he can use his professional skills to benefit the cause.
“Working with 180 Degrees has been one of the best learning experiences I’ve ever had,” Johan said. “It’s like learning about a subject you only hear about in passing. But when you immerse yourself in it, you realize that it is a really serious mission anyone can be a part of.”
Johan’s main goals for 180 Degrees social media presence are education and engagement, which he achieves using visuals, videos and facts. Johan’s advice for anyone considering volunteering at 180 Degrees: “Leave your expectations at the door and learn as much as you can.”
Make sure to follow 180 Degrees on social media for future announcements and updates!